Digital Printing Packaging Market: A Paradigm Shift in Branding and Customization

 The packaging industry has undergone a significant transformation in recent years, thanks to advancements in digital printing technology. Digital printing packaging has emerged as a game-changer, revolutionizing the way products are packaged, branded, and marketed. With its numerous advantages over traditional printing methods, digital printing has become increasingly popular and is reshaping the packaging landscape. According to the new market research report “Digital Printing Packaging Market by Printing Inks (Solvent-based, UV-based, Aqueous), Printing Technology, Format, Packaging Type (Corrugated, Folding cartons, Flexible Packaging, Labels), End-use Industry and Region - Global Forecast to 2027”, published by MarketsandMarkets™, the global digital printing packaging market size is projected to grow from USD 29.4 billion in 2022 to USD 45.1 billion by 2027, at a CAGR of 8.9% from 2022 to 2027.

Digital printing packaging refers to the process of printing packaging materials, such as labels, cartons, flexible packaging, and corrugated boxes, using digital printing technology. Unlike conventional printing methods that involve printing plates and extensive setup times, digital printing allows for on-demand printing, quick turnaround times, and customization options. This flexibility has opened up a world of possibilities for brand owners and manufacturers.

One of the key advantages of digital printing packaging is its cost-effectiveness, especially for short to medium print runs. Traditional printing methods often require high setup costs and are not economically feasible for small batch productions. In contrast, digital printing eliminates the need for printing plates and setup costs, making it a cost-effective solution for smaller runs. This allows businesses to launch limited editions, seasonal promotions, or personalized packaging without breaking the bank.

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The growth of the digital printing packaging market is attributed to incorporation of digital printing into different packaging media, such as corrugated boxes, cartons, bags, metal, cans, tags, and labels. Digital printing on packaging mediums provides a variety of benefits, such as photo-realistic illustrations, aesthetic appeal, and better communicability, and also plays a role in the marketing, promotional, and distributional activities of end-products. 

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The growing popularity of digital printing packaging is reshaping the packaging industry. Packaging manufacturers are investing in digital printing technology to meet the evolving needs of their clients. This shift towards digital printing is driving innovation in the sector, leading to the development of advanced printing machines, inks, and substrates specifically designed for digital printing applications.

UV-based printing ink is the fastest growing market

UV-based inks are cured by exposure to strong UV light. These inks are pure solid systems and do not contain solvents. The lack of solvents offers environmental benefits, high speed, and faster turnaround time. The curing process takes place through the interaction of the ink ingredients and a strong UV light source in a dryer. They can be rapidly cured, thereby increasing the print speed and saving production time. UV-based inks include colorants in dye or pigment form. These inks can be applied to a wide range of uncoated substrates and produce a very clear image with excellent color value. Owing to the high density, UV-based inks are capable of being printed on rigid substrates. This has increased the usage of UV-based inks for printing on POS/POP, wood, metal, glass, and other such substrates.

The demand for these inks is lower compared to water-based inks, as they are expensive, require expensive curing modules in the printer, and the cured ink has a significant volume, resulting in slight relief on the surface. The major drawbacks of UV-based inks are that they cannot be used on all substrates and cannot be printed on dark substrates and are susceptible to cracking when applied on flexible substrates. The most common type of UV-based ink used in digital printing is composed mainly of monomer and oligomer acrylate resins, along with photoinitiators.

UV-based inks are a 100% solid system and do not contain solvents. They do not emit any VOCs as they are devoid of solvents. Hence, using this type of ink helps lower the environmental impact and achieve an excellent color value. The major disadvantage of UV-based ink is that it cannot be used on all substrates and cannot be printed on dark substrates. UV-based inks are suitable for food packaging labels only when it is fully cured.

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North America is the second-largest market for digital printing packaging

The North American market comprises the US, Canada, and Mexico. The US accounted for the largest share of the digital printing packaging market in North America in 2021 in terms of value. The market in this region is majorly driven by technological advancements in the packaging industry. Demand for digital printing packaging is expected to be driven by factors such as increasing sales of consumer durables, high disposable income, increasing demand for packaged foods, and demographic changes.

The presence of major cosmetics markets along with strong growth in various parts of the region are expected to drive the market for digital printing packaging. The significant demand for natural and organic cosmetic products along with increased per capita spending on beauty and personal care products increases the demand for digital printing packaging in the region. Rising competition and manufacturers’ efforts in developing sustainable packaging which reduces packaging waste and, at the same time, provides differentiation by offering high visibility and esthetic appeal to the product are also expected to support the growth of the digital printing packaging market over the next five years. Low interest rates, presence of established players, and stringent environmental regulations emphasizing the use of cost-effective and sustainable packaging are also expected to drive market growth.

The digital printing packaging market comprises major solution providers, Huhtamaki (Finland), Constantia Flexibles (Austria), Quad/Graphics, Inc. (US), THIMM The Highpack Group (Germany), Printpack (US), DS Smith (UK), Smurfit Kappa (Ireland), Krones AG (Germany), CCL Industries Inc. (Canada) and ePac Holdings, LLC. (US) among others. The study includes an in-depth competitive analysis of these key players in the digital printing packaging market, with their company profiles, and key market strategies.